No one can avoid many recent print and television ads that connect us to President Obama's past presidential campaign with key words 'Yes You Can'. There is no denying that his campaign was a success and even images of eagerness and hope has inspired State Farm's new television ad that features footage of people at his presidential victory speech in Grant Park, Chicago. Another example of television ad is Dunkin Donut's that ends with the tag line, ‘You Kin Do It’.
Pepsi jumped on the phenomenon and launched their campaign on inauguration day at the Washington National Mall by taking advantage of the red and blue logo used in President Obama’s presidential campaign to connect us to America’s famous Pepsi logo. Some of their print ads featured in New York City subways really connect to the masses of all ages that travel in the underground. The print ads do not capitalize on the ‘Yes You Can’ phenomenon but takes advantage of their red and blue Pepsi logo to evoke youth, energy and new hope and prosperity which all represent our newly elected President and also bears a similar resemblance to the logo used in his presidential campaign.
I am very excited about the level of energy that President Barack Obama has infused into our country, the world as well as his influence on marketing. It is my opinion that the marketing industry will become much more challenging in the post era of recession as consumers attitudes change in regards to finance and politics. I am a marketing analyst and I can't help but shouting out loud 'Oh Boy'(a tag line from Pepsi's new print ads), ' Change has come to marketing'.
