Kathy Ireland's Growing Empire

Add title of CEO, billion dollar sales and a plethora of products to showcase her growing business empire to Kathy Ireland's previous image of Sports Illustrated covers, sexy bikinis and supermodel. Sunday's television show, The Wall Street Journal Report, highlighted Kathy's accomplishment as a business mogul. Her business http://www.kathyireland.com/ sells home products for busy moms. One critique for Ms. Ireland's website http://www.kathyireland.com/ is that I don't feel it is visually appealing in contrast to other competitors and their websites such as http://www.williams-sonoma.com/ or http://www.target.com/ I do understand that their niche might be an appeal to busy moms but consumers in today's age are very smart and sophisticated and with one click they can be easily drawn to better designed websites. There is no doubt in my mind that Kathy's brand appeal will continue to grow as I watched her discuss the company's plan for future growth and long term success. I am a new fan of hers and love her business passion.