Jennifer Aniston and showbusiness in Hollywood

With the success of Marley and Me at the box office two weeks in a row, Jennifer Aniston is now set to brag about her success at the movies. But don't let the association of her name with a successful movie fool you. One wonders who really was the draw at the box office with more than 33.5 million of dog owners in the US alone as reported by the American Pet Association(apa.org). The Christmas Season is a perfect time for pitching a movie like this to movie goers and it is no coincidence that Ms. Aniston's shot at box-office success with this movie works. Add to that the over-saturation of her image on gossip magazines along with aligning her with top stars Tom Cruise and ex-husband Brad Pitt and you have a free piggy-back scenario of a no name trying to brand herself as a Hollywood superstar. Celebrity managers know the work involved to transition their clients from TV star to Hollywood superstar because the reward can add up to millions when a star like Jennifer Aniston suddenly go from $5 million a picture to $12 million a picture. In Hollywood, promising actors are marketed just like products to ensure success, some become successful others don't. Is talent responsible for their success or marketing?