Innovative Marketing?

I am compelled by the new campaign for HBO's new season television premiere of 'Big Love'. Marketers are aware that in todays' competing business world winning is the name of the game and in television it is just the same given the state of advertising dollars these days favoring more to online businesses rather than television. Regardless, the new television season is here and big shows like 'American Idol' will dominate and HBO must consider innovative ways to attract new audiences. With emerging new cable shows such as Mad Men with its win for best new television series and True Blood with its win for best actress in a television show by Anna Paquin both at the recent Golden Globes, HBO's Big Love know there are new opportunities to attract new viewers seeking an alternative in cable-land while increasing HBO's brand awareness after losing momentum with previous hit show series such as Sex and the City and The Sopranos.
Innovation is probably more important these days in the world of advert sing because simply placing an ad on buses or banners online or coffee cups alone simply won't cut it. I was impressed with the thought bubbles with confessions such as "I slept with my sisters boyfriend' and 'I re-gift my Christmas presents all year long' floating on the heads of casually dressed participants as they mingled around the crowds of the rush hour this morning, promoting the new season of Big Love which premieres on Sunday January 18th at 9pm on HBO. I was impressed with it because I felt connected to it through the catchy confessions and have never seen something like it before. Also, it looked visually and naturally creative with a lot of work put into executing it without looking over-thoughtful. I've worked with a premiere company in their advertising division and know the behind the scenes planning, logistics and hard work put into a campaign like this. I have always believed that innovation is a key factor for any area of business to thrive and marketing is no exception. Regardless of the success of Big Love, I absolutely love this campaign and it is a winner in my book. I have never seen this show before and now I certainly will be tuned in on Januray 18th to HBO at 9pm.